Ikea Delivers Lower Prices: Tip-of-the-Day #197


Ikea is lowering prices. A low-price leader is lowering prices further! Clearly a nod to the current recessionary environment, the just-published 2010 catalog has the new, lower prices noted throughout. The price of the Karlstad sofa, for example, has been cut from $499 to $399. The simple, Martorp nest of tables is $49.99, down from $99.99.

Like most furniture retailers, Ikea is competing for customers right now and one way Ikea keeps prices low is by requiring customers to assemble most of the furniture themselves. But, to lure in more customers in this recessionary environment, Ikea has also chosen to lower prices further AND roll out a number of food specials in its cafes. If you arrive before the store opens, you get free coffee. A stuffed salmon filet meal is $6.99, and a kid-size item is just 99 cents. Every Tuesday from Sept. 1 through Dec. 30, you can get Swedish meatballs with potatoes, cream sauce and lingonberry jam for $2.49, from 4 p.m. until closing. From Aug. 24-Sept 4, a princess cake and coffee is only 99 cents!

Keep your eyes peeled for "Seize the Day sales" throughout the year with major markdowns on a few items and also get free breakfast. (Woohoo!)

‘Course the other option is to buy your Ikea furniture on Craigslist, where it's even cheaper and almost always already assembled.

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